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Website Design · Oct 20, 2026 · 1 min read

Core Web Vitals in plain English

What LCP, INP and CLS measure, why they matter for rankings and how to fix the usual suspects.

Core Web Vitals are Google's way of measuring how a page feels to use.

The three numbers

  • LCP (Largest Contentful Paint): how fast the main content appears. Usually fixed by compressing large images and loading them early.
  • INP (Interaction to Next Paint): how quickly the page responds when someone taps or clicks. Usually fixed by doing less JavaScript work.
  • CLS (Cumulative Layout Shift): how much things jump around while loading. Usually fixed by giving images and embeds a set size.

Check yours for free with PageSpeed Insights, and fix the biggest red item first.

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Core Web Vitals in plain English — 10sec