People decide whether to keep watching almost immediately, so the first frame does most of the work.
Five openings to test
- The result first: show the finished outcome, then how you got there.
- The bold claim: one surprising line on screen in large text.
- The question: ask the exact thing your audience is wondering.
- The mistake: name a common error your viewers are probably making.
- The movement: start mid-action, never on a still, empty frame.
Test one pattern at a time for a few weeks and compare how long people watch, not just how many view.